A collaboration forged in 
the Black Country is set 
to net a football team a 
major fundraising boost.
AFC Wulfrunians, who play in 
the Midland Premier League, has 
joined forces with Green Duck 
Brewery to launch its own beer for 
supporters to enjoy.
AFC Pale Ale combines new 
world hops with a light British malt 
base and is designed to provide a 
wonderfully refreshing drink ideal 
for enjoying before, during and after matches.
The beer will initially be available on matchdays and during events 
at the club’s Prestige Midlands Arena ground. Bosses at the 102-yearold football club hope it will raise 
more than £2,500 towards both its 
promotion push and its two chosen 
charities – Acorns and Facial Palsy.
AFC Wulfrunians commercial 
director Danny Butler said: “We 
are a real community club with big 
ambitions to grow and move up the 
football pyramid, working with local businesses to help us raise our 
profile and generate funding.
“The latest collaboration with 
Green Duck Brewery is a match 
made in heaven. Two Black Country brands coming together to create a superb tipple for our supporters and beer drinkers to enjoy.”
He added: “AFC Pale Ale is now 
canned and available to buy at the 
Prestige to start with. If successful, 
the brewer will also make it available to buy online, so some of our 
long-distance supporters can enjoy 
it. Any money raised will go towards our men’s and junior teams, 
with a proportion being donated to 
Acorns and Facial Palsy.”
Green Duck Brewery, which has 
been brewing a wide range of pales, 
lagers and stouts since 2013, is the 
latest company to join the rapidly 
expanding AFC Wulfrunians business network. M J Waldron Commercial Insurance, RR Properties, 
Prestige Midlands Ltd, Abacus 
Wealth Service and The Greyhound 
pub in Lower Penn are some of the 
names among an 18-strong list of 
firms who network and share services through the partnership.
“We love beer and we love football 
so this collaboration made perfect 
sense,” said Green Duck Brewery 
director Alex Hill.
“The canning line is up and running and the first AFC Pales were 
sold at its game against Stone Old 
Alleynians. This partnership will 
helpfully generate funds for the 
club and we’re now exploring ways 
where we might hold ‘takeovers’ or 
beer festivals at the Prestige Midlands Arena.”